How To Source Property For Maximum Returns
A question we’re often asked, as a borderless investment property group with staff across Australia is, how do we source the right properties for our clients?
The Buyers Agent industry has grown rapidly, and while more representation in the market is a positive development, there is still one major risk. With inexperienced guidance, you may end up with an asset that fails to deliver results, ultimately derailing your portfolio plans.
That’s why we take a comprehensive, step by step approach. Every stage matters, and it’s this process that consistently drives outcomes we have delivered for your clients.
Understanding the Buyer & Their Objectives
Before recommending a location or property, we sit down for multiple strategy meetings. These conversations uncover:
Current position and overall objectives for the investment purchase.
Misconceptions, fears, and expectations about investing.
Appetite for cash flow vs. growth, and what long term forecasts look like.
This upfront clarity builds trust and ensures the property we secure delivers on their objectives.
It’s no coincidence this approach has led to an 85% conversion rate with investors we meet.
"Property isn’t a commodity, it’s a discrete asset class, which rewards those who can understand the macro, but then drill into the micro. From national, to state, to suburb, to street to individual property"
To do this, we use our geospatial mapping system.
What are SA2's
At its core are SA2 regions (Australian Bureau of Statistics zones of 3,000–25,000 people). There are just over 2,400 of these nationally, and our system ranks them 1 – 2,473 based on budget alignment and investment objectives.
We are able to track far more than just prices. Our analysis covers:
Demographics & Population Dynamics
Population size & growth rate – is the area gaining or losing residents?
Age profile – young families, retirees, working age?
Household composition – singles, couples, families with children.
Cultural background & migration patterns – overseas born population, recent arrivals.
Housing & Property Market Performance
Dwelling types – proportion of houses vs. units/townhouses.
Tenure – percentage owner occupied vs. rented.
Vacancy rates – rental demand strength.
Median house/unit price trends – annual growth rates over 1, 3, 5 years.
Sales volumes – market activity levels.
Rental yields – gross and net returns.
Socioeconomic Indicators
Median household income – spending capacity of residents.
SEIFA Index (Socio-Economic Indexes for Areas) – relative advantage/disadvantage score.
Employment & unemployment rates – economic stability.
Main industry sectors – where residents work.
Infrastructure & Amenities
Transport access – trains, buses, major roads.
Education – schools, tertiary institutions.
Healthcare – hospitals, clinics.
Retail & lifestyle – shopping centres, cafes, recreation.
Planned infrastructure projects – new transport links, town centres, or zoning changes.
Risk & Environmental Factors
Natural hazard exposure – flood, bushfire, coastal erosion.
Zoning & planning restrictions – limits on development.
Economic dependency risk – reliance on a single employer or industry.
Why is this powerful for investors?
Analysing SA2 level data lets you compare “like for like” across Australia. Because SA2's are standardised. For eg.. you can directly compare a suburb cluster in a major capital city in NSW to one in regional QLD or VIC and spot high growth, low risk areas before the wider market catches on.
National Network
Data alone doesn’t secure properties, relationships and negotiation do.
A common complaint we hear from buyers who are actively doing this alone is.
“ I have tried to contact agents, but they haven’t called me back.”
Agents in growth areas are busy and often don’t engage with unrepresented buyers.
But with our track record and reputation, agents understand our offers are genuine and well researched.
The result?
While a significant proportion of our acquisitions occur before properties reach the open market, our focus is always on identifying the right opportunities whether on or off market ahead of general competition. When negotiating, we present the data to justify fair market value (or below), avoiding emotional bidding and FOMO.
This ensures the buyer pay’s the right price every time.
Why This Matters for our business relationship's?
Referring your client to the right Buyers Agent isn’t just an advantage to your client, it is a reflection of your business.
When your client succeeds in building their portfolio, it reflects directly back on the trust they place in you.